Prachar-sangram: The Advertizing Game
The ancient India is full of people who mounded the situation according to their need. And they were able to do that just because of their shrewd thinking. Now it’s your chance to leave your mark in the poster of time. Here is the most awaited add making war. Where, you have to sell your product through creative thinking and cutting edge strategy. So come and conquer the world. Put your creative cap on and be the part of the epic battle.
General Rules:
Each team can have a maximum of three (3) participants.
The event will have two rounds, Shortlisted teams from the first round will enter the final round. Six (6) Shortlisted Teams will be given the product on Friday 6th February 2009. .
1. The decision taken by the Judges shall be final and binding.
2. The attachment should be named as <>underscore
3. The advertisements made by the teams must not violate rational limits of obscenity and must not contain damaging religious content.
4. Finalists will be invited after short listing through email or refer to notice boards. Teams have to use following modes of advertisements:
a. Print ad – .jpg/.pdf format
b. Radio ad – .mp3/wav format
c. Video ad – .avi/ .wmv/ .mpg/ .exe format
d. Product name and logo with Punch-Line (Drawn and written on A4 size Sheet)
e. One page brief about product, target market, product attributes, positioning strategy.( maximum 300 words)
For 1st round Entries will be entertained upto 5 pm Thursday 5TH Feb. Participants have to submit above stated mode of advertisement for:
1. Solar Torch
2. Lipstick
3. Restaurant
Student Coordinators’:
Swati Chauhan: 9461687670 (M.B.A – 2nd Sem)
Sandeep Choudhary: 9799746649 (M.B.A – 2nd Sem)
Yaduveer Yadav: 9314468394 (M.B.A – 2nd Sem)
**Mail your entries at sandeepaggarwal23@gmail.com
