AMC – Research Club Updates.

AMC – Research Club Updates.

AMC- Research Club has successfully started 8 Research projects on ‘Marketing Research’.
1) A study of consumer’s perception and factors affecting the consumer’s buying behavior of ‘Branded Clothes’ in Jaipur City.
2) A project on Media – Impact Analysis of Indian Housewives.
3) A Multivariate analysis of determinants affecting choice of Food Zones/ Food Courts of consumers in Jaipur City.
4) A study of consumer’s perception and factors affecting the consumer’s buying behavior of ‘Branded Apparels’ in Jaipur City.
5) An analysis of Media – Perception – Mix of consumers in Jaipur City.
6) A Non- Parametric preference analysis of consumers for Chocolates in Jaipur City.
7) An Impact – Analysis of E-Marketing on consumers of Jaipur City.
8) Demand and Supply analysis of financial products in Rural Rajasthan.

Our young ABS- AUR researchers have already submitted their Research Designs. Five Projects have completed pilot testing. All questionnaires are finalized for primary data collection. All ABS- AUR researchers are on Data Collection stage.